A Match Made in Heaven : Blake Lively x Levi Strauss & Co.

Who’s Levi Strauss & Co?

Levi Strauss was a man who was born in 1829 in Buttenheim, Bavaria. Levi started a general store in San Francisco until 1873. In time, Levi Strauss and Jacob Davis created a pair of jeans that were considered a stronger pair of pants for the working man. The Levi brand has a story behind it of why it is considered “strong” and needing two horses to “rip a pair of overalls apart.”

61 years later…

From the start of Levi Strauss & Co., it took 61 years to create a pair of blue jeans for women. The kind of jean created for women was made because women needed them.

Women wore men’s jeans due to the lack of diversity in work pants for both women. The Levi brand championed women and acknowledged that they could do “men’s work.” This resulted in acknowledging women worked and needed the right resources to make their jobs easier.

Blake who?

Blake Lively is a highly accredited actress who has stared in countless movies that people all over the world have seen as well as TV shows like Gossip Girl.

Lively has been a part of a campaign for Gucci to help raise funds and awareness for women’s issues that take part in areas including education, health, and justice. She also spoke at Variety’s Power of Women awards on the topic of her partnership with the Child Rescue Coalition. She gave her insight on her feelings and support with the organization on putting a stop to the trafficking and abuse of children.

Blake is not only an activist for women today but, also for the young ones who do not have a voice of their own yet.

How does all this tie together?

In the film, Sisterhood of the Traveling Pants, the pair of jeans the girls came across created a stronger bond between them as bestfriends. This bond created a “sisterhood” (hence the title, ha-ha), but it gave us a glimpse into women empowerment, all starting with a pair of jeans.

Lively played Bridget Vreeland , a strong-willed soccer star who is considered a vulnerable and impulsive woman but, is equally daring and courageous. Bridget played a part in the wearing part of the pants as well as the shipping it across the world part. This is how the bond between the women became stronger and showed the viewers how, no matter where you been or the hurdles you have jumped over, you are a strong women no matter what.

Levi Strauss Co. and Blake Lively working together?!

Most individuals believe even back in 1934, that the denim created for women was made just as a fashion statement but, they were mistaken. The Levi’s brand created women jeans to create a political statement to show how they supported women no matter the job at hand.

Blake Lively both on and off screen, advocates for women whether she knows it or not. This detail about her makes her a strong contender to be an influencer for Levi Strauss & Co.

Having Blake as an influencer would be a great opportunity for both parties and would create some traction with anyone around the world. She is known to have an outstanding reputation but, will also speak her mind when need be. The influence Lively would have on Levi’s would be unstoppable and would make everyone want to be a part of the cause because she is the one supporting it.

Lively x Levi Strauss Co., has a nice ring to it, doesn’t it?